Allured Business Media is a family-owned B to B media company that serves the beauty & flavor industry through magazines, e-newsletters, websites and events. We deliver job critical information to our audience and connect qualified buyers and sellers. Our roots in publishing date back to 1921 when Earl R. Allured started The Manufacturing Confectioner magazine. After a few months, he needed experienced editorial and production help and hired Prudence M. Walker. Shortly thereafter, they were married and had three sons, James, Stanley and Allen. The couple ran the magazine until Earl died in 1931, leaving Prudence to take charge.
For the next 18 years, she managed the company, gradually building on its foundation as a technical magazine with broad international readership. She traveled extensively to get editorial material and sell advertising. She soon became the best known woman in the confectionery industry. She also gained honors in publishing, becoming the first female director of the American Business Press Association, a vice president and director of the Chicago Business Press, and president of the Women’s Advertising Club of Chicago.
Her sons, Stan, Jim and Al, joined the company in February 1949, June 1949 and June 1950, respectively. They purchased The American Perfumer magazine in March 1960, which doubled the size of the company and resulted in the formation of Allured Publishing Corporation, renamed Allured Business Media in 2008 to reflect the changing landscape of the publishing industry. Stan concentrated on this new magazine, becoming publisher in October 1962.
During the 1960s and 1970s, significant changes took place in the Allured family. Jim died suddenly in 1961; Prudence, after enjoying having her sons, and later her granddaughters, in business with her, retired in the early 1970s and died in 1976. It soon became clear that the two magazines had unique and sometimes incompatible needs. With a friendly parting of the ways in 1976, Stan became sole owner of Allured Business Media and Al became sole owner of The Manufacturing Confectioner Publishing Company. His son Mike Allured still publishes The Manufacturing Confectioner.
The next generation of Allureds arrived when Stan’s daughter, Nancy, joined the company in November 1972 (and retired in December 2008). Another daughter, Jean, joined the company six months later in May, 1973 (and left in November 1994). Stan’s wife Betty Lou joined the company in February 1976, and their third daughter, Janet Allured Ludwig, joined in February 1981. Janet is currently the president of Allured Business Media.
The 4th generation of Allured’s at the company includes Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist magazine and conference program director of the World Perfumery Congress and Flavorcon. Given Jeb’s success in fragrance and flavoring, Jeb took over Global Cosmetics Industry to lead the content strategy for this prolific brand serving executives in brand management and marketing at cosmetic companies serving retail.
Over 54 years serving the beauty industry The American Perfumer was split into 4 primary brands: Cosmetics & Toiletries serving cosmetic chemists and R&D professionals, Perfumer & Flavorist dedicated to perfumers and fragrance professionals and to the flavorists and Consumer Packaged Good companies, Global Cosmetic Industry (GCI) serves executives in brand management and marketing with the cosmetic companies serving retail and Skin Inc. serves skin care professionals in spas, medical spas and wellness centers. Each brand delivers information daily online, monthly in the magazines and live at our events. We publish technical books online written for beauty and personal care professionals. The Allured Events Division is the fastest growing segment of our business; first there are three annual Face & Body Conference & Expo Events connecting Spa, Medical Spa and Wellness Center owners, directors and managers with the leading industry product suppliers. Second, the Flavorcon Conference & Expo Event serving global flavoring professionals as well as consumer packaged goods companies in food & beverage. Third, in partnership with the American Society of Perfumers, we produce and host the bi-annual World Perfumery Congress Conference & Expo Event serving fragrance professionals and consumer package good companies in fragrance and cosmetics globally.
The landscape of the business to business media and event industry is ever evolving, and Allured Business Media is dedicated to its transformation from a traditional magazine publisher to now being a multi-media platform company delivering information online daily, monthly in-print and live in-person at our events.
In September 2015, George Fox joined Allured Business Media as CEO and as a principal investor and partner. Together Janet Allured Ludwig, President and third generation Allured, formed a partnership to position Allured for the next generation media and events company. George’s background in business to business media and event management includes; Advantage Business Media, Cygnus Business Media, Reed Elsevier and Cahners Publishing.
July 2020, Allured Business Media purchased four new brands from Creative Age Communications. The acquisition adds to Allured’s portfolio medical aesthetic brand MedEsthetics, professional nail brand NAILPRO, professional salon brand Beauty Launchpad and spa professional brand DAYSPA, along with its associated sub-brands and the NAILPRO events. These new brands round out Allured Business Media’s family of brands servicing the professional spa market Skin Inc, fragrance and flavor formulation brand Perfumer & Flavorist, cosmetic business brand Global Cosmetic Industry and cosmetic science and technology brand Cosmetics & Toiletries. Along with our events Face & Body for the spa market, FlavorCon and World Perfumery Congress servicing the flavor and fragrance industries.